Engage Your Market Engage Your Market Now that your message is clear and you’ve started sharing it, the next step is to get your audience excited about your business. This is where the magic happens—when people start to connect with your brand on a deeper level....
Define Your Market – Finding the Right Customers for Your Business Define Your Market – Finding the Right Customers for Your Business Knowing who your ideal customers are is the foundation of any successful marketing strategy. You can’t market to everyone, and trying...
Share Your Marketing Message Share Your Marketing Message Now that you’ve defined your marketing message, it’s time to share it with the world. A great message means nothing if no one hears it. The goal is to get your message in front of your audience consistently and...
Define Your Marketing Message Define Your Message Before you start marketing, you need to know exactly what you’re saying and who you’re saying it to. This step is critical. A clear, focused message helps you stand out, grab attention, and connect with the right...
I work with business owners all the time who have no idea what to say when someone asks them what they do. They give the ‘vanilla’ answer. The same thing happens when we go to talk about their key messaging and marketing [i.e. pitch, marketing materials, website...
