nu-yar’s Strategic Planning Process I LOVE working on strategic planning with clients. In fact, over the last few years, strategic planning work makes up about half of my business. It’s an important process, one I feel honored to be part of. Companies often hire a...
Start Strong I love the start of a new year. It’s a magical time for me. I feel energized and excited to grow. It’s a good time to look back and celebrate past successes, reflect on recent failures and set the course for another year of growth and...
You are the business. Whether large or small, your business is an extension of you. You created the vision and have been an integral part of building the culture. Your employees, clients and strategic partners look to you for direction. You model the standard and set...
I work with business owners all the time who have no idea what to say when someone asks them what they do. They give the ‘vanilla’ answer. The same thing happens when we go to talk about their key messaging and marketing [i.e. pitch, marketing materials, website...
I had a past client call a few months ago and he said, “I need the nu-yar.” I didn’t think much about it at the time but when I began the process of rebranding my business I thought about his words a lot. Rebranding my business has been a big deal. I’ve had to dig...
What's in a Name? Naming a business is hard, and I say that from firsthand experience. The truth is, I’ve always struggled with what to call my own business. When I began my career as a motivational speaker in my twenties, I wanted something cool and fun. I tried many...
