Want to GROW Your Business to a Million Dollars in Revenue?

KNOW YOUR VALUE.
You bring value to the marketplace and to your clients. Get really clear and comfortable with your value. Then use the value you offer to ensure that you have the correct pricing model and marketing strategies for your products and services.

CHARGE WHAT YOU’RE WORTH!
Make sure you’re charging what you’re worth and what your product is worth. Too many entrepreneurs charge less than they should and the results can be disastrous. You cannot make up for a bad pricing model over time.

KNOW YOUR PRODUCT.
Get clear about what you’re REALLY selling. You’re not selling a widget or a package—you’re selling an experience, a feeling, a solution to pain. If you’re unsure what this is, ask your customers what they get from your products and services.

FOCUS. 
Once you know what you’re selling and why people are buying, focus on selling only that. To grow requires an extreme sliver of FOCUS. The more focused you are the easier it’ll be to gain momentum. Trying to be all things to all people or to sell too many options too fast will confuse the marketplace and slow down your growth. There’s always time down the road to expand your products and service offerings.

IDENTIFY YOUR PERFECT FIT CLIENT. 
Clarify and write out a detailed description of who your “perfect fit” client is. This is the client who needs what you’re selling, can pay you what you’re worth, and is someone you enjoy working with. Write out the specific demographics and psychographics of this person. Create a persona, get creative, and have fun with this. Our businesses grow and flourish when we’re working with people we enjoy and who are the perfect fit for our product or service. We’ll slow down or avoid business development when we have to work with people who suck the life out of us.

STRIVE TO WORK ONLY WITH PERFECT FITS. 
In the beginning of a business, it’s easy to say “yes” to clients we should be saying “no” to. As you grow, and if you want to keep growing, you must say “no” to a business that isn’t a good fit so you can say “yes” to the business that is a perfect fit.

KEEP IT SIMPLE. 
Business works better and grows faster when its simple. From your marketing strategies to your customer service processes—keep them simple. Make processes and procedures easy to duplicate, understand, and employ. Complicated never works for long, and more is not always better. Simplicity allows you to grow quicker and with less chaos.

KNOW YOUR NUMBERS. 
Be intimately connected to your numbers and key indicators. It’s your business and the finances are YOUR responsibility. Know your numbers and what they mean. The future and growth of your company depends on it being financially healthy.

SPEND CAREFULLY. 
Growth requires cash spent in the RIGHT places. Avoid spending money on flashy items, expensive marketing schemes, or other items that don’t increase the bottom line. A wise business owner once told me that if it costs a dollar and it doesn’t increase the bottom line, find a way to get it for 25 cents or go without. It’s easy to get off track with spending. Leave your ego out of it and conserve as much cash as you can so that when the growth spurts come you’re ready to support them.

TAKE CHARGE. 
Growing your business requires you to take the lead. To be all in. To WANT it. You must be the one to lead your team, to embrace the changes needed, and to spearhead the future vision.

MAKE IT FUN! 
If growth isn’t fun or we burn out, we’ll sabotage or stall success. Find ways to keep the fun in your business. Surround yourself with awesome people, take good care of yourself, and don’t take yourself too seriously.