Share Your Marketing Message

Now that you’ve defined your marketing message, it’s time to share it with the world. A great message means nothing if no one hears it. The goal is to get your message in front of your audience consistently and clearly. In this post, we’ll cover simple strategies to help you share your message effectively and build stronger connections with your customers.

Why Sharing Matters

Your customers are exposed to thousands of messages daily. If you’re not consistently sharing yours, it’s easy to get lost in the noise. Repetition and visibility are key. The more your audience hears your message, the more they’ll trust your brand and think of you when they need your product or service.

Create a Sharing Plan

Before you start spreading your message, you need a plan. Without one, it’s easy to waste time and money on random efforts that don’t work. Here’s how to get started:

Choose Your Channels:
Where does your audience spend their time? Focus on the platforms they use most. Common options include:

Social media (e.g., LinkedIn, Facebook, Instagram)
Email newsletters
Networking events
Print or digital advertising

Set a Schedule:
Consistency is more important than frequency. Whether it’s posting on social media three times a week or sending a monthly newsletter, stick to a schedule you can maintain.

Match Your Tone to Your Audience:
Tailor your message to the platform and audience. Your tone on LinkedIn may be more professional, while Instagram might allow for a more casual, fun approach.

Reinforce Your Message Everywhere

Sharing your message isn’t just about marketing materials—it’s about integrating it into every aspect of your business. Think about these touchpoints:

Your Website: Is your message front and center on your homepage?
Your Email Signature: Add a tagline that reflects your message.
Customer Interactions: Train your team to speak consistently about your services.

The more places your audience sees your message, the more likely it will stick.

Engage, Don’t Just Broadcast

Sharing your message isn’t about shouting into the void. It’s about starting conversations. Instead of just telling people what you do, focus on how your product or service solves their problems. Encourage your audience to engage with you by:

Asking questions in your posts or emails.
Sharing tips, advice, or insights they can use.
Responding quickly and thoughtfully to comments and inquiries.

Engagement builds trust and keeps your brand top of mind.

Evaluate and Adjust

Not every sharing method will work perfectly the first time. That’s okay! Keep track of what resonates with your audience:

Which posts or emails get the most responses?
Which platforms generate the most inquiries or sales?

Use this information to refine your strategy over time.

Homework

Choose three channels where you’ll share your message.
Create a simple schedule for posting or reaching out consistently.
Review all your customer touchpoints (website, email signature, etc.) and make sure your message is clear and consistent.

Next week, we’ll focus on how to Define Your Market. Let’s keep the momentum going!